UTM Generator
Use our free UTM generator to build trackable campaign links in seconds. This UTM builder adds UTM parameters to any URL, so you can see exactly which ads, emails and social posts bring visitors to your site in Google Analytics campaign tracking. No sign-up is needed, and your links stay private.
Add your page URL and at least a source, medium and campaign name. Use the same naming style every time, so your analytics reports stay clean. Everything runs in your browser — nothing is uploaded or stored.
How to use the UTM Generator
- Paste the page URL you want to share, such as a landing page or blog post.
- Add your utm_source, utm_medium and utm_campaign — for example google, cpc and a sale name.
- Add utm_term or utm_content if you need to tell similar links apart.
- Copy the finished campaign URL and use it in your ad, email or social post.
Why use a campaign URL builder?
- Build clean, consistent campaign URLs without typing long parameter strings by hand.
- Keep source, medium and campaign separate, so your analytics reports stay easy to read.
- Use utm_term for paid search keywords and utm_content to compare two versions of the same link.
- Check the final link before you share it, so nothing is misspelled or missing.
- Work entirely in your browser — your URLs are not uploaded or stored.
Related tools
Frequently asked questions
UTM parameters are for tracking and do not change the content of your page. Use them on links in ads, emails and social posts. Avoid using them on links between pages of your own site, because that can make your analytics reports messy.
No. This UTM generator only adds the parameters to your URL in your browser. It does not shorten the link, redirect it, upload it or store it.
Use one consistent style — lowercase words separated by underscores or hyphens, with no spaces — and reuse the same names for the same sources and mediums every time. Consistent names keep your analytics data clean and easy to compare.
Yes, the UTM Generator on iWebSeoTool is free to use, with no sign-up.
UTM parameters are short tags added to the end of a URL — such as utm_source, utm_medium and utm_campaign — that tell your analytics tool where a visit came from. They let you see which ads, emails and social posts brought people to a page.
The source is where the traffic comes from, such as google, facebook or newsletter. The medium is the type of channel, such as cpc for paid ads, email, or social. Keeping the two separate makes your reports much clearer.
Source, medium and campaign name are the three you should always add. Term and content are optional — term is mainly for paid search keywords, and content helps you tell similar links apart, such as two banners in the same campaign.