Anchor Text Optimization Tool
The Anchor Text Optimization Tool gives you a clear view of how your links are worded, so you can spot risky patterns before they become a problem. Paste in your anchors, add your target keyword and brand, and it breaks the profile down into branded, exact, partial, generic and naked URL groups, with plain warnings where the balance looks forced.
Paste your anchor texts above — the analysis updates as you type. A natural profile is mostly branded, topical and natural anchors, with exact-match keyword anchors kept as a small share. Everything runs in your browser — nothing is uploaded or stored.
How to use this anchor text checker
- Paste your anchors into the tool, one per line, straight from your backlink report.
- Add your target keyword and your brand name so each anchor can be classified correctly.
- Review the breakdown and the warnings, then adjust the links you control.
- Copy the report to keep a record or share it with a client or colleague.
What the results show
As an anchor text analyser, it helps you check anchor text distribution across branded, topical, generic and exact groups. A high share of exact match anchors is the clearest sign of anchor text over-optimization, while a mix that leans branded and topical usually reads as a natural anchor profile. Because the work is a backlink anchor analysis done entirely in your browser, nothing is uploaded, and you can use the report to optimize anchor text gradually rather than rewriting everything at once.
- Branded and topical share at a glance
- Warnings where one anchor type dominates
- A copyable report for audits and client work
Related tools
Frequently asked questions
No. It analyses the list you paste, entirely in your browser. Nothing is uploaded, stored or sent anywhere.
Yes, it is free on iWebSeoTool, with no sign-up.
The anchor text column from any backlink report (for example from Google Search Console or your SEO tool of choice), one anchor per line. Add your target keyword and brand name so the tool can classify each anchor.
Mostly branded, natural and topical anchors, with exact-match keyword anchors as a small share. There are no official percentage rules — this tool flags patterns that are commonly treated as risky, so you can judge your own profile.
An anchor that is exactly your target keyword — for example “seo tools” pointing to a page you want to rank for “seo tools”. Partial match means the keyword appears inside a longer, more natural phrase.
It is the practice of choosing the clickable words of a link so they describe the linked page naturally. Good anchor text helps readers and search engines understand what a page is about; forced, repetitive keyword anchors do the opposite.
When a large share of links use the exact keyword as the anchor, again and again. It looks engineered rather than earned, and search engines can treat heavy exact-match patterns as a spam signal.