Local Search Tool
Use this free local search tool to review the on-page signals of a business page in one quick check. Enter a URL and see which local signals are present, which are missing, and how the page scores overall.
Enter the URL of a business page — a homepage, location page or contact page works best. Our server fetches the page and checks the local signals on it: business name, address and phone details, LocalBusiness structured data, opening hours, a map and review signals. This is an on-page signal check only — it does not check a Google Business Profile, local rankings or map positions.
How to use the local SEO checker
- Enter the full URL of the business page you want to test, such as its homepage or contact page.
- Run the check and let the tool fetch and inspect the page.
- Read the score out of 100 and the list of the 10 signals it tested.
- Work through the missing signals one by one, starting with the business name, address and phone details.
What this local SEO tool checks
This is an on-page signal check of the fetched business page only, scored out of 100 from 10 signals. Those signals include whether the page loads over HTTPS, whether LocalBusiness structured data is present, and whether the business name, address, phone number, opening hours, map, and review signals can be found on the page.
It is not a Google Business Profile check, and it is not a local ranking or Maps position check, so it cannot tell you where a business ranks or how its profile performs. Fetched pages are not stored.
Why a local business SEO test matters
People searching for nearby services often judge a business by what its own page shows first. If you check local SEO signals regularly, you can spot a missing phone number, an address that only appears in an image, or structured data that names the business incorrectly — all of which can make a page harder for search engines and visitors to understand.
Use this local search checker before a redesign, after updating your contact details, or when comparing a homepage with a dedicated location page, since different pages on the same site can score quite differently.
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Frequently asked questions
No. The score reflects only the on-page signals found on the page you tested, such as structured data and contact details. It does not measure rankings, Maps position, reviews, or the strength of a Google Business Profile. Treat a high score as a sign that the page itself is well set up, not as a ranking prediction.
No. This tool only inspects the business page you enter, checking what is visible on that page and in its structured data. It does not access, verify, or report on a Google Business Profile, and it cannot show profile views, reviews, or ranking data from Google. For profile information, check the profile itself in Google Business Profile.
NAP stands for name, address, and phone number — the core details that identify a local business. Search engines and customers rely on them being consistent everywhere, so a different phone number or a shortened address on one page can create confusion. Keeping NAP details complete and identical across your pages is one of the simplest local signals to get right.
It checks the on-page signals of the business page you enter, scoring it out of 100 from 10 signals. Those include HTTPS and a successful load, LocalBusiness structured data, and the presence of the business name, address, phone number, opening hours, map, and review signals. The result shows which signals pass and which are missing.
LocalBusiness structured data is a block of code, usually in JSON-LD format, that describes a business in a way search engines can read directly. It can include the business name, address, phone number, opening hours, and type of business. When it is present and accurate, it helps search engines connect the page to the real business it represents.
Test the page a customer is most likely to land on, usually the homepage, but also test a dedicated location or contact page if you have one. Different pages can score very differently, because a homepage may emphasise branding while a contact page carries the full address and opening hours. Comparing both shows you where the strongest local signals actually live.
Homepages often focus on branding and navigation, so they may omit a full address, opening hours, or a map that a contact page includes in full. Structured data can also differ, with the contact page carrying the complete LocalBusiness details. If the gap surprises you, compare the two pages signal by signal and move the missing details onto the homepage.